Big Red
Origins
“It’s a privilege to lead a purposeful organisation that at its core creates connections and memories and delivers customers to thousands of small to medium businesses who shift the way we experience life in Australia and New Zealand.”
David Anderson, CEO & Co-Founder
In 2017, Big Red Group established itself as a new but deeply experienced player in the industry through the acquisition of RedBalloon. Who, since the early 2000s has been the trusted and dominant player in the ANZ market and a huge part of Big Red Group heritage. Since then, we have grown from strength to strength with the acquisition of consumer-facing brands, Adrenaline, Experience Oz, B2B brand - Local Agent, and expanded our offering with a suite of products and services for both the corporate sector and experience operators.
Join The Network
Our Journey
2017
Big Red Group was founded to create a multi-brand experience marketplace and grow the experience industry as the critical fourth leg of tourism. Supporting thousands of small to medium businesses with growth opportunities.
2017
We acquired RedBalloon the trusted and established market-leading experience brand in Australia and New Zealand.
2017
REDii acquired as a reward and recognition experience platform to engage Big Red Group employees and then expanded into a corporate offering.
2018
We acquired Adrenaline, Australia’s longest-running adventure experience marketplace.
2021
Big Red Group acquires Experience Oz and leading hotel concierge booking platform Local Agent.
2022
Big Red Group’s Experience Oz, and Destination Cairns Marketing (DCM) form a joint venture (JV). Taking the Experience Oz and Local Agent brands into Far North Queensland.
2023
Big Red Group, forms a strategic partnership with Everything Travel Group’s New Zealand original and premier online tour agent, Everything New Zealand.
2023
Big Red Group, engages global IT services company, Cognizant, to transform its digital platforms in support of its national and international growth ambitions.
Latest
News
Big Red Group partners with Welcome to Country to make Australia’s Aboriginal & Torres Strait Islander experiences more accessible
Partnership will help empower First Nations communities, support local businesses,
New Big Red Group report finds Australia’s tourism and experiences industry ‘resilient and recovering’ despite economic challenges
The new ‘Seasonal Experiences Index’ offers optimism for domestic and