Big Red Group supports campaign to inject $7.2m into Gold Coast’s experience economy

50,000 experience vouchers snapped up within one week to deliver a much-needed boost the region

Big Red Group, has supported the GC Summer FUNds campaign to inject $7.2m into Gold Coast’s experience economy.

Utilising its tech platform and well-known catalogue of Experience Oz experiences, Big Red Group  partnered with The Queensland Government and Destination Gold Coast to build a website offering thousands of vouchers for Australians to claim and use at Gold Coast-based experience operators. 

Launched last Monday (15 January), the GC Summer FUNds campaign proved popular with Queenslanders, and over just six days, the BRG-powered website saw over three million page views, with all 50,000 $50 vouchers claimed and over $7.2 million spent on attractions and experiences. 

The $2.5 million initiative, delivered in partnership by the Queensland Government via Tourism and Events Queensland, Experience Gold Coast and City of Gold Coast encouraged Queensland residents to support more than 180 tours, attractions and experiences impacted by weather events over the peak summer holiday period.

Big Red Group Co-Founder and CEO David Anderson said Big Red Group, through its Gold Coast based Experience Oz brand, was delighted to partner as a website and fulfilment partner for this incredible campaign. 

“Responding to the request for support, I’m very proud of the local team who set up the technology within a few days. We experienced unprecedented demand from the moment the campaign launched with up to 200,000 South East Queenslanders on the site at any moment rushing to book a range of activities and support the program to play their part to support tourism recovery in the Gold Coast,” said Mr Anderson.

“Vouchers have been redeemed at an incredible rate with up to 200 purchases per minute and selling out all 50,000 vouchers within six days. A success measured on many levels, but, in particular by the number of experience operators who have called our team, grateful for bookings at a time when they need them most.” Click here for more information about GC Summer FUNds.