Experience Oz supports Destination NSW to make a Vivid impact

Renewed partnership for Vivid Sydney 2024 sees largest-ever Local Business Program

17 June 2024 – A renewed partnership between Experience Oz and Destination NSW for Vivid Sydney 2024 has resulted in the largest-ever Local Business Program to date. 

Captivating thousands in the heart of Sydney CBD from 24 May to 15 June, there were over 100 local experience operator businesses showcased as part of this year’s event. 

Newcomer experience, Mandalay Cruises’ Weekday Sydney Harbour Cruise, has emerged as a popular choice amongst visitors – and cruises have remained a fan-favourite too, with dinner cruises garnering a significant number of bookings. Another newcomer to the Program, the SEA LIFE Vivid Special admission, saw strong uptake in the festival’s first week, with over 250 bookings alone.

Elle Barnes, Campaign Manager at Experience Oz, said: 

 “We were thrilled to collaborate with Destination NSW once again – showcasing the best of Sydney’s local businesses as part of Vivid Sydney. Providing visitors with unforgettable experiences is exactly what Experience Oz is all about, and being able to celebrate the creativity and innovation within Sydney’s business community makes it a significant partnership too.”