BRG Experience Operator: Glaze Galleria

Shaping Success: How a Small Pottery Studio Built Community and Thrived with Big Red Group

In the heart of Drummoyne, Sydney, nestled among bustling shops and cozy cafes, lies a gem of creativity: Glaze Galleria. Opened in 2021, this pottery studio began as a simple dream – a way to bring people together, share the joy of clay, and build a community around the art of pottery.

From Garage Hobbyist to Studio Owner

For Bruna, the founder of Glaze Galleria, pottery started as a personal passion – a hobby she practiced at home. “I began in my garage,” she recalls. “But I wanted to do more. I thought, if I open my own studio, I can create a space for classes, work on my own pieces, and still get to play with clay.”

The leap from hobbyist to business owner didn’t happen overnight. Bruna spent weekends at local markets, selling her handmade ceramics. Customers frequently asked the same question: “When are you going to offer pottery classes?” The question stuck. Bruna decided to stop wondering and start planning. Armed with a kiln, a small but inviting space, and a lot of determination, Glaze Galleria officially opened its doors in May 2021.

A Studio with Heart

At Glaze Galleria, pottery isn’t just about making something beautiful – it’s about creating connections. The studio offers a variety of experiences, from beginner wheel throwing classes to custom ceramic workshops. For Bruna, the joy of pottery lies in watching people discover the art of working with clay.

But like many small businesses, the early days weren’t without challenges. Demand was unpredictable – some weeks were packed, while others were quiet. Balancing bookings, managing schedules, and maintaining steady revenue was a constant juggling act.

The Solution was with Big Red Group

A couple of years into running her studio, Bruna started looking for ways to smooth out the ups and downs. That’s when she remembered RedBalloon by Big Red Group, a platform she’d heard about before. “It felt like the right time to give it a try,” she explains.

What attracted her was the low-risk model. “I liked that I only paid when someone booked – it was very attractive to me,” Bruna says. Partnering with Big Red Group’s RedBalloon was transformative. By partnering with a platfrom that specialises in gifting experiences, Glaze Galleria reached an entirely new market.

“It’s been amazing to see my pottery classes being gifted to people,” Bruna shares. “It brings in customers who might not have found me otherwise.”

New Audiences, New Opportunities

RedBalloon helped Glaze Galleria connect with people who might not have found the studio otherwise. “It’s opened up a whole new audience for me,” Bruna shares. “What’s great is that those customers often come back for another course – or even become regulars. It’s such a great way to bring people through the door without spending a lot on advertising that might not work.”

What stood out most to Bruna was how Big Red Group goes beyond simply selling her experiences. “In a recent meeting with my Market Manager Amy Vickers, she mentioned Big Red Group has a new eCom Solution that can help grow my direct bookings,” Bruna recalls. “The fact that they’re leaders in the market means they have expertise across different areas that can really support my business. It’s not just about listing my experiences – they have tools and knowledge that help me grow in other ways too.”

This holistic approach, combined with RedBalloon’s reach, has been a game-changer for Glaze Galleria, helping the studio thrive in ways Bruna hadn’t expected.

Unlocking Long-Term Growth with Big Red Group’s Expertise

Beyond the successful growth in bookings, partnering with Big Red Group offers long-term growth opportunities that extend far beyond just listing on the platform. The team’s deep industry knowledge and extensive network provide suppliers with the resources they need to scale. With access to Big Red Groups massive, engaged audience and targeted marketing strategies, businesses are not just getting short-term visibility – they’re positioning themselves for sustained success.

By leveraging Big Red Group’s innovative tools and cross-channel marketing expertise, partners can tap into a powerful combination of reach and personalised support, ensuring that their business continues to flourish long after their initial listing.

Looking Ahead

With a steady stream of bookings and an ever-growing community of pottery lovers, Glaze Galleria is thriving. “It’s given me the freedom to focus on what I love – teaching pottery and creating new experiences for people,” Bruna says.

For other small businesses considering a partnership with RedBalloon, Bruna keeps it simple: “Give it a go. You have nothing to lose, and the potential to reach people you wouldn’t have otherwise is huge.” From a home hobby to a thriving studio, Glaze Galleria’s journey is a testament to the power of passion, community, and finding the right support to grow!

Ready to Grow Your Business?

If you’re an experience operator ready to expand your reach, connect with new customers, and unlock exciting growth opportunities, start a conversation with us today. Let’s explore how Big Red Group can help your business thrive, just like it did for Glaze Galleria.